Monday, May 4, 2009

If companies can have brands, why can't nations?

It was bound to happen; there is now a Nation Brands Index which measures a nation as if it were a brand. Germany, France and Britain were the first three, in that order. USA was ranked 7th and Singapore was 24th out of 50 countries.

Some countries are upset by the rankings and feel misunderstood. South Korea is 33rd and they are not happy. They have formed a Presidential Council on Nation Branding and the goal is to move up to 15th place by 2013. An advisor has commiserated with S.Korea saying "One unfortunate thing is that South Korea shares its name with a rogue state."

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