In a survey by Brand Finance, Singapore Airlines was found to be the top Singapore brand with; it was valued at 3.9 billion Singapore dollars. Other brands in the top 10 were DBS(#3), APB (#5;the makers of Tiger beer), SingTel(#6) and Cold Storage(#8).
2008 was a tough year for brands; valuations plunged as a result of the financial crisis. Intangible assets declined by USD$203 billion in the year with the worst hit being companies in the banking and real estate sectors.
2008 was a tough year for brands; valuations plunged as a result of the financial crisis. Intangible assets declined by USD$203 billion in the year with the worst hit being companies in the banking and real estate sectors.
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